The Fifth Edition Of Artist Aloud Music Awards Is Around The Corner
For those of you who create or appreciate original content, you would know that there is not enough happening to recognize ‘indie’genous artists. Bands and artists in the Indie music space are perennially complaining about lack of appreciation and relevant platforms where their original/deserving music is acknowledged. At such times, Artist Aloud Music Awards, a property of Hungama comes to the rescue. Artist Aloud Music Awards is India’s only digital Music Awards for independent artists and is in its fifth year since its inception in 2010. Synonymous with great indie music, ArtistAloud.com has provided a stage for artists both, well-known and less-known and has also featured numerous genres of music with the sole objective of making excellent quality original music available to listeners.
With a 40 day campaign period inclusive of 2 phases of voting (public and jury), this platform allows fans to truly voice out their opinion and support their favourite Indie music via online voting. All artists that have released music/videos/albums/EPs/Singles in the last year with Artist Aloud were eligible to be nominated for these awards and a total of 280+ nominations were received this year. There are 16 categories of awards this year with 4 public voting categories, 8 jury voting categories and 4 Special awards. The jury consisted of some of the very popular names in the music circuit such as Sridhar Subramaniam– President (India) Sony Music, KJ Singh- National Award Winning Sound Engineer, Devraj Sanyal– CEO of Universal Music Group and EMI Music, Mandar Thakur - COO Times Music, and many more. The jury voting session was streamed live on Artist Aloud Facebook, Twitter and YouTube pages.
What’s different this year is that Artist Aloud has partnered with yours truly and we have together created a special award category for “Best Emerging Act”. The last 4 editions saw the Finale of these awards being announced digitally using social media platforms. However this year, for the very first time the awards are going on-ground and will be held on 20th April 2016 at Bluefrog Mumbai and will be streamed live on various digital channels of Artist Aloud and also the Hungama music mobile app. The event will include awards distribution by a host of celebrity presenters and industry stalwarts and will follow performances by Rabbi Shergill, Shibani Kashyap, Sanam Puri, Mumbai’s Finest, Sonu Kakkar and Groove Yatra. The evening will also see Luke Kenny and Mihir Joshi hosting the event and a celebration anthem performance created by multiple collaborations between artists from Artist Aloud.
We do hope that more such artists come to the limelight they deserve and wish Artist Aloud luck for the finale on 20th April 2016 at BlueFrog Mumbai. Follow Artist Aloud’s Facebook page here for further news on all awards.
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